Bottle and Label Design by GBS Brand Expert Company

Label | Bottle

BOTTLE AND LABEL DESIGN DEVELOPMENT BY ОТ GBS BRAND EXPERT COMPANY

Bottle design is one of the key elements of alcoholic and non-alcoholic beverages brand development. While elaborating a design it is important to consider every brand element – the look of the bottle and the label. When bottle and label are created together, they turn into a tandem, complementing and highlighting each other. The main thing is that an original bottle is an advantage in the commercial neighborhood, is a marker due to which your product will be recognized, it is a great opportunity to draw the customer’s attention, tell about your product’s benefits and highlight it among the competitors.

Bottle design development for TM Poltavpivo beer by GBS Brand Expert Company

Bottle design development consists of several stages:

Assignment composition (market and competition analysis, target audience clarification, determination of positioning and selling points of the future product);
Analysis, briefing, and brainstorm, in which the marketers, creative director, and designers of GBS Brand Expert Company take part. Developing the bottle form which would fully reflect the idea of the product and the brand as a whole;
Future bottle’s drafts development;
Development of the bottle’s 3D model representing its appearance;
Manufacturing of the bottle’s prototype via 3D-printer (in plastic), which provides the opportunity to consider every detail in development and amend the bottle if needed.

As a result of all the work’s stages, you get a bottle oriented precisely towards your target audience.

Bottle design development, just like any other packaging, should meet certain criteria:

stand out on the shelves among competitor’s products;
be easy to remember and recognize;
differ from what the consumer is already familiar with;
be understandable, handy and ergonomic;
draw the target audience’s attention;
create a positive emotional state;
reflect the brand’s concept;
provide information about the product;
provide additional benefits.

Bottle and label design development for TM Helsinki vodka by GBS Brand Expert Company

Bottle design development price depends on the following factors:

A wine bottle design has particular specificities, for instance, most trademarks use dark glass of different shades in wine production. It should also be considered that labels standing out on the dark glass blends completely on the transparent and vice versa.
A vodka bottle design is, in turn, completely different from champagne or wine bottle. The matter is both in the target audience and in manufacturing technology. The appearance of a vodka bottle must highlight that the product stands out for its cleanness and clarity.
In developing a glass bottle the sealing and silkscreen types are very important since these aspects affect the development and the future use of thermoshrinking labels.
PET (thermoplastic) bottle design in principle differs from glass bottle design. PET bottles are light, strong, and durable, also have low manufacture costs, and are easy to produce, which should also be considered in design development.

PET bottle design development for TM Salima sunflower oil by GBS Brand Expert Company

Label design is an important part of your brand, it is a means of communication between the seller and the customer. An attractive label auspiciously affects both spontaneous and planned purchases. No matter how qualitative and affordable your product is, if it has a bad, nondescript packaging, it will never attract customers.

Customer’s attention can be drawn with the heading, impressing image, unusual color or packaging form, original positioning of selling elements.

Label design development consists of several stages:

Complex audit of the product, assignment composition (market and competition analysis, target audience clarification, determination of positioning and selling points, label size and printing adjustment);
Analysis, briefing and brainstorm, in which the marketers, creative director and designers of GBS Brand Expert Company take part.
Label design concept development, which is submitted for the orderer’s alignment in the form of mocaps, i.e. design models, in which the label design is applied to a specific product to amply demonstrate how it would look in reality.
Label design development, infographics elaboration, text layout, and fonts adjustment, preparation of the aligned design concept to print according to the technical requirements of the printing house.
Printing recommendations, printing technology selection, and supervision (if needed).

As a result, you get a label oriented precisely towards your target audience; packaging “speaking” to the customer and draws attention on the shelves.

Label design development for TM Obolon beer by GBS Brand Expert Company

Each project’s price is established individually and depends on several factors, namely:

The product’s price segment, for example, label design development for premium and medium segments will differ in appearance and price;
Product category, for example, label design development for sunflower oil and sausages differs in design complexity and will be different in price;
Label material and manufacturing type, for instance, paper liquid soap label, thermoshrinking mineral water label or dairy label;
Infographics and the supporting text’s quantity, label size.

Each project is unique, so the price of label design development is calculated individually. If you choose to order design concept development for only one label, without creating a lineup or adapting it into a new typographic size, the price of the services will be higher. If you order the design of a label and the whole lineup, for instance, yogurt label design for different tastes, then the price will be significantly lower.

Bottle and label design development are impossible without the brand’s positioning, logo, corporate identity, and the USP (unique selling point). These elements are what the design of the package is built at. Together with packaging design, we are usually ordered the following services:

Label and bottle design development for TM Cardinal cognac by GBS Brand Expert Company

The specialists of GBS Brand Expert Company have vast experience in bottle and label design development in food product category – we have created cognac bottles for TM Napoleon, TM Cardinal, TM Zhan-Zhak, beer bottles for TM Poltavpivo, vodka bottles for TM Stoletov, ТМ Green Day, ТМ Helsinki and many other alcoholiv beverages, sunflower oil PET bottles design for ТМ Garna, ТМ Maslinka, ТМ Salma; in non-food category – household chemicals bottle design, for example, liquid laundry detergent ТМ Profix Clean and many others.

While developing bottle and label design we always consider the technical requirements and the specifics of working with glass and thermoplastics and will tell you the most successful design option specifically for your brand.

Order bottle and label design development from GBS Brand Expert Company and get a design developed in the right way, unique, unusual, that will positively affect the recognizability and popularity of your brand and will increase the sales numbers of your product.